Live Sports Piracy Moves UndergroundLatest news update about;Live Sports Piracy Moves Underground;With the ICC Cricket World Cup officially starting this week, many fans are scouring the web for options to watch the games. Some of them may find less-than-legitimate options online, but chances are, those pirated streams won’t be on any of the big live streaming sites. Willow.tv CEO Vijay Srinivasan said during a phone conversation today that his company is far more concerned about rogue sites that “pop up to make a quick buck” by selling access to pirated streams.Willow.tv is the exclusive outlet for ICC World Cup matches in the U.S.Live Sports Piracy Moves Underground, which the company is broadcasting through its own TV channel on Dish and DirecTV, in addition to its online subscription service. Srinivasan told me that his team has been battling pirate sites ever since it started streaming cricket games online nine years ago, but a lot has changed since then.
Early on, much of the piracy he fought was based on large, U.S.-based live streaming sites. “We were extremely frustrated with these sites,” Srinivasan said. He didn’t single out any company by name, but it’s no secret that many people frequent Justin.tv and Ustream.tv for unlicensed live sports broadcasts.
Live Sports Piracy Moves Underground
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