Lady Gaga Wanted 'Born This Way' To Be 'A Viral Message'latest news update,Lady Gaga Wanted 'Born This Way' To Be 'A Viral Message'If it wasn't clear from watching Lady Gaga's "Born This Way" video, the singer intended for the over-the-top clip to be a visual spectacle. And that's why she wanted fashion photographer Nick Knight onboard to direct. "Well, that was completely from the gate. She was like, 'I want Nick Knight for this video, I want a visual,' " the video's creative director, Laurieann Gibson, explained to MTV News. Lady Gaga Wanted 'Born This Way' To Be 'A Viral Message'"She was always birthing something visual in her head. [Knight's] prolific, but he's so genius visually. He's such an Englishman. He's so particular and everything must be spot-on. [The video] was about a beautiful photograph and it was about pushing the bar; it is a viral message. Nick was flawless."Many of the visuals in the video are tied to the dance, which Gibson choreographed for the splashy sci-fi-style video.
Lady Gaga Wanted 'Born This Way' To Be 'A Viral Message'
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